Smile Brighter.
Feel Like You Again.
From big events to everyday glow-ups, we help you smile with confidence again
– naturally, gently, affordably.
Certified.
Insured.
250+ Happy Smiles
UK-Trained
Real Results.
Real Confidence.
From dull to dazzling in just one hour. Our peroxide-free treatment lifts 2–10 shades without harsh chemicals or sensitivity. see real glow-ups from real clients.
“I felt instantly at ease.”
From the moment I walked into the studio, it didn’t feel like a clinical appointment — it felt like catching up with a friend. Alison explained everything clearly, and the space felt calm, clean, and welcoming.
highly recommend
I’ve always been nervous about whitening because of sensitivity, but this treatment was completely pain-free. The results blew me away — my smile was visibly brighter straight after, without that fake white look.
“Affordable AND luxurious — finally.”
I’d looked into dentist kits before, but they were £299+ and didn’t feel right. This gave me the same (if not better) results for under half the price, and I felt properly looked after the whole time.
“Confidence I didn’t know I’d lost.”
I booked for a holiday, but honestly, I didn’t realise how much a brighter smile would change how I feel day-to-day. I actually like my smile in photos now — that’s a big deal for me.
Why Staffordshire Trusts The Whitening Lab
Peroxide-Free, Sensitivity-Safe for 99% of Clients
Luxe, Relaxing Studio in stafford
Affordable Packages Starting from £75
Founded by Alison – Your Friendly Smile Specialist
Natural, Non-Neon Results You Can Feel Good About
No Pressure, Just Honest, Friendly Care
PRICING
Choose Your
Glow-Up Package
Intensive Whitening
only £75
Full 60-minute whitening session
For first-timers or one-off events
2–10 shades lighter instantly
Gentle, safe, and sensitivity-free
Perfect if you want visible results, fast
Top-Up Session
£50
Quick 30-minute refresh session
Best done after 2–4 weeks
Keeps your glow long-lasting
Great for events or upkeep
Ideal for maintaining your smile
Full Package (Most Popular)
£120
Full session + top-up included
Great for long-lasting results
Perfect for big events
Save £5 when booked together!
Want the full glow-up experience?
Hear From Our
Lovely Clients
Kim W
“I’ve never felt this confident in photos. Thank you, Alison!”
Anton A
“I thought it would hurt – but it was pain-free and the results were instant.”
Jesse P
“Alison made the whole thing feel safe, calming, and actually fun!”
MEET THE FOUNDER
Hi, I'm Alison – Founder & Full-Time Teeth Cheerleader
I started The Whitening Lab to make safe, effective, and affordable whitening accessible for everyone.
This isn’t about fake perfection – it’s about natural glow-ups, honest results, and helping you smile with confidence again. Whether you’ve got a wedding, a birthday, or just want to feel like yourself again – you’re in the right place.
Let’s get your glow on!
Frequently Asked Questions
Is teeth whitening safe?
Yes! Our peroxide-free treatment is safe and approved for cosmetic use in the UK.
Will it cause sensitivity?
It’s sensitivity-safe for 99% of people. If you have naturally sensitive teeth, we’ll guide you through prep to minimise any discomfort.
How white will my teeth get?
Most people see 2–10 shades lighter after one session. Results vary by tooth chemistry and lifestyle.
How long do results last?
Typically 3+ months. Top-ups every 2–3 months will keep your smile glowing.
Who can book?
Anyone over 18! We do not treat pregnant or breastfeeding clients, or those with active dental issues (e.g. untreated cavities).
Why Our Method Beats the Rest
Treatment Type
Cost
Results
Safety & Comfort
The Whitening Lab
£75–£120
2–10 shades whiter
Peroxide-free, sensitivity-safe, in-person care
Dentist Whitening Kits
£199–£299
Often mild results
High cost, DIY, often causes sensitivity
Online Whitening Strips
£20–£60
minimal
Often patchy, may contain peroxide
In-Chair Dental Bleaching
£299–£450+
5–10 shades
Stronger chemicals, higher sensitivity risk
Not Sure Which Option is Right? Let’s Chat.
We offer a free 10-minute callback to talk through your
questions and make sure it’s a great fit for you.
Contact Us
07542 193980
V'AE Beauty, Gainsbrough Works, St Patricks Place ,
Copyright The Whitening Lab 2025
Opening Times
Monday
Wednesday
Friday
Sunday